Ads you can study and swipe from
the legend of Advertising
Here's your chance to get your hands on
the only collection of
Claude Hopkins ads ever assembled
" You can read about the famous advertising man,
Claude C. Hopkins, in two of his books for under $15. You can hear others
teach and talk about Claude Hopkins at high priced marketing
seminars costing $5,000 upwards to $25,000... but you can't
experience and gain the intimate understanding of this advertising
genius until you study his actual ads."
Here's your chance to study the
advertising genius of the century...I absolutely guarantee you will love
Dear Advertising fanatic:
If you're anything like me you love to get your hands on
anything that will help you gain an edge in your advertising and marketing
My name's Michael Senoff. My business is
buying and reselling high-end marketing and business-building seminars for
pennies on the dollar.
include people from all walks of life who want to learn how to make more
money by improving their advertising, copywriting, marketing and selling
Many of my customers
include famous marketing gurus you read about on the internet. They come to
me because I'm the only person on the planet that has a vast storehouse of
old marketing seminars and books. I'm the only place they can get this
You see I've been a student of marketing and advertising for years and
years. I have listened to these seminars over and over again. The thing that
intrigues me the most are the legendary stories about Claude Hopkins.... and
my customers rave about his work and how it's revolutionized their sales
there is one name can get them rare or
used marketing seminars cheaper than they can get themselves. I know what
sells --I know what's good.
Over and over
again I have heard the legendary and wonderful stories about Claude Hopkins
retold by the speakers in many of the seminars I resell ... and by my
customers who rave about his work and how it revolutionized their own sales
results and cash flow.
I have read both his books, Scientific
Advertising and My Life in Advertising, which I urge you to get.
But those books were not enough for me.
No, I had to have more.
I wanted to
see Claude Hopkins' work. I wanted to study and use his
headlines for my benefit. I wanted to copy his ads out in my own
handwriting. I wanted to use his famous guarantee in my marketing
promotions. I wanted to suck out every last marketing principle I could
learn from this man who started the whole field of scientific advertising!
I wanted him to be my personal mentor,
but I needed his original ads to do this.
So I did something about it.
Five truckloads later I had my Hopkins collection
tracked down the dates of when and where Claude Hopkins worked.
With the help of an
archival historian, I then researched and located, preserved and purchased
the world's largest collection of original Claude Hopkins ads.
With the amount of time, money and effort
I put into this search, it will be impossible for anyone to
duplicate this rare collection.
That’s how I am able to bring you this
priceless offer of original Claude Hopkins
advertisements word-for-word and picture-for-picture, just as they were
published, so that you, too, can learn from them how to increase your
sales and marketing effectiveness.
After collecting the ads from all sorts
of sources, I then hired Bill Bodri, a marketing specialist out of New York,
to craft specific lessons and match them to the ads.
These lessons will lead you through
Claude Hopkins' work while updating you on the most modern teachings of Jay
Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman,
Jeff Paul, Bill Myers, Yanik Silver, Roy Williams, Brian Tracy, Denny Hatch,
Michael Masterson, Bill Bonner, Joe Vitale and other marketing gurus who
would charge you thousands of dollars for their seminars.
Having listened to just about every seminar I sell, I
can honestly say you would be hard pressed to find a better synopsis of
ready-to-use marketing, advertising, copywriting and persuasion lessons,
illustrated with Claude Hopkins' own writings and ads, than what Bill has
put together here. Instead of paying for $5,000 or
$10,000 or $25,000 seminars, in one stop you can learn all the major
marketing principles and "To Do" steps from those expensive courses
just by getting this rare collection of ads and lessons. I've even included
a sample lesson below.
We believe this collection is the most
efficient way for you to learn Claude Hopkins’ principles as well as how
to use them in your own marketing and advertising promotions.
You will have an entire collection of
Claude Hopkins ads and a course on how to incorporate these principles --
that have made people MILLIONS -- into your own marketing campaigns!
Together we have created something for
you that will help you make more money! Gobs more money!!
minutes from now you can increase your business
have before you over sixty of the Claude Hopkins original ads that I have
compiled based on Claude Hopkins’ classic books, My Life in Advertising
and Scientific Advertising. You'll have many of the actual ads
Claude Hopkins wrote (that he described in his books) for companies like:
Dr. Shoop's Restorative
Van Camps Pork and Beans
Overland, Reo, Studebaker, Mitchell, and Hudson
Lord and Thomas
As an example, Claude Hopkins' involvement in
advertising Schlitz beer is probably one of
the most often told marketing stories. It is the story of "preemptive
marketing" that Jay Abraham likes to stress.
Here is just one lesson from the course I'll
illustrate with only one of the seven Schlitz ads Hopkins wrote, that
I have collected and have waiting for you:
Preemptive marketing occurs when you take some
behind-the-scenes feature or benefit of your product or business --
something that your industry universally uses or does as a standard practice
-- and make it a central feature of your advertising campaign and marketing
A preemptive marketing campaign contains information
that's common knowledge to everyone in the industry, but if you educate your
customers by tellind them that you do such-and-such before anyone else
spills the beans, the public will focus on you rather than on your
They'll perceive you as a leader in the industry.
the "Hopkins Schlitz Beer tactic"and you'll leave
your competitors eating your dust and gasping for air
The Schlitz beer story is famous for illustrating
When Claude Hopkins was called in to help Schlitz beer
increase its market-share, each beer manufacturer was claiming that
customers should drink their beer because it was "pure beer." The problem
was, nobody knew what exactly "pure beer" was. Sure they knew what "pure"
meant, but what exactly was "pure beer"?
Hopkins visited the Schlitz manufacturing plant where
he was shown the beer making process. The Schlitz process was not unique --
all the other beer manufacturers made beer in the same way. But, Claude
Hopkins, like anyone who'd never seen the process, was amazed at seeing
these details for the first time.
The water for the Schlitz plant came from 4,000-foot
deep artesian wells, which guaranteed its purity. Special wood pulp filters
took out all the impurities of the brewed liquid. Special rooms were filled
with filtered air so that the beer could be cooled without impurities. Pumps
and pipes were cleaned twice daily to avoid contamination. The glass beer
bottles were even steam cleaned four times before being used!
Hopkins was fascinated by both the complexity and
quality standards of the whole process. He asked the Schlitz executives why
they didn't tell people about all these things they did to make their beer
so pure. The Schlitz executives replied that they didn't think it was
important because every beer manufacturer made beer the same way.
Hopkins countered, "Yes, but the others have never
told this story," and went on to create an advertising campaign that
explained every step Schlitz took to make their beer so pure. We've included
several Schlitz ads so that you can see how he started to include these
facts in its advertising. You might want to pay particular attention to the
ad, "Perfection of 50 years."
Every beer manufacturer
essentially made beer the same way, but Schlitz was the first to explain the
process of creating a pure brew and, by doing so, claimed a "preemptive
marketing advantage" over its competitors.
After Schlitz said it, not a single competitor dared
tout the same processes because no one wanted to look like a Schlitz
copycat. Schlitz did pretty much what every other beer manufacturer did but
it was the first to tell the full story, and that preemptive advertising won
it new customers.
Because it educated its market in this way, Schlitz
beer gradually rose from fifth place to a tie for first place in
market-share, and it was all because Hopkins took the role of educating the
consumer. In My Life in Advertising, he wrote:
This is a situation which occurs in most
advertising problems. The product is not unique. It embodies no great
advantages. Perhaps countless people can make similar products. But tell
the pains you take to excel. Tell factors and features which others deem
too commonplace to claim. Your product will come to typify those
excellencies. If others claim them afterward, it will only serve to
advertise you. There are few advertised products which cannot be imitated.
Few who dominate a field have any exclusive advantage. They were simply
the first to tell certain convincing facts.
The question you must ask yourself is whether there
are any features of your business, products or services that you can
advertise in a preemptive fashion. If you're the first to claim something
before everyone else, you'll most likely gain the preemptive advantage
because your competitors might be hesitant to claim, "We do that, too!"
The lesson to learn from Hopkins' approach is to
educate your customer. Tell them all the pains you take to make your product
supreme. Tell them how many vendors you source from, what you do to maintain
quality control, how you searched for years to find the right processes and
materials and how you constantly train and retrain your staff to service
Tell them everything you do -- all the pains you take
on their behalf -- in order to offer them a superior product or service.
This is what wins converts!
Customers want to know what you're doing for them.
They want to know you are looking out for them and that you are on their
side. The more you tell them about the efforts you undertake on their
behalf, the more they'll trust you and believe in the quality of your
That's what increases sales, so consider preemptive
and educational advertising in your campaigns.
As you can see,
the ads in this collection is a masterpiece and lesson in advertising
on its own.
On most, you can zoom in
and read every word or you can can blow them up as large as you want. We're
even including a transcript of every single ad so that you can read or cut,
clip and paste sections from each and every page.
With this trio of tools, you'll be able
to go back in time to see the most effective designs and layouts Hopkins
used and read each print ad just as if you had lived in the early 1900s.
Claude Hopkins wrote,
"The uninformed would be staggered to know the
amount of work involved in a single ad. Weeks of work sometimes. The ad
seems so simple, and it must be simple to appeal to simple people. But
behind that ad lie reams of data, volumes of information and months of
research. This is no lazy man's field."
All the modern
giants of advertising still swear by Claude Hopkins' work. David
Ogilvy even claimed it changed his life. Others, such as Jay Abraham, have
made their fortunes by studying Claude Hopkins, reading his books over and
over again and applying his principles wherever possible.
Yet none of these individuals ever saw
the original Hopkins ads!
steal, and model from Hopkins' best winning ads swipe file
now have the opportunity of gaining an unfair advantage in your
marketing abilities because these marketing gurus never had the chance to
read and study the actual ads Hopkins wrote.
Want to know my biggest secret about
marketing? From studying all these gurus and the information they give out,
I can tell you that every marketing promotion, advertisement, and business
concept in the market today has in some way been done before, and Claude
Hopkins originated many of them. That's why the gurus turn to him again and
again and continually sing his praises.
You have got to be crazy to create a "from scratch"
marketing promotion, campaign, advertisement, mailing or web site without
referencing Claude Hopkins' work.
Save months of your life
and explode your profits by borrowing the techniques and sales lines
Hopkins used by looking directly at his original work that he tested over
and over again. Instead of just reading about it, you will see it for
yourself when you grab this course. You can change the words of almost any
ad and start using them for your own business, service or product.
Claude Hopkins' work is amazing in both
its simplicity and its direct approach. There’s no doubt that you can learn
from just his style of writing alone. You'll marvel at the simplicity of it.
You'll see the short sentences he used and understand the appeals he
structured. You'll recognize that these ads can be run just as effectively
today because human nature hasn't changed.
You'll see how to immediately apply his
lessons to any website or sales letter.
Remember, everyone talks about testing,
and this is the Father of scientific advertising
we're talking about ... the man who first promoted the idea of testing ads,
offers, headlines, prices, coupons and all sorts of other marketing
This collection of ads is packed with
information useful to anyone interested in writing better
yellow page ads, web sites, e-mail correspondence
or direct marketing sales copy.
If you own a website, for instance, the
strategies revealed within this course (such as risk free guarantees,
testing measurements, credibility grabbers, and so forth) are universally
known to increase website conversion rates when you apply them.
All these ideas came from Claude Hopkins!
Whether you are an individual considering
a career in advertising, a student of psychology, a copywriting cub, or a
business person trying to figure out how best to market your product or
increase its sales, I sincerely advise you to start with Claude Hopkins’
teachings and only then move on to the rest.
Claude Hopkins is so important to the
fields of advertising, salesmanship, marketing, copywriting and persuasion
that we can say, "All advertising and marketing after Claude Hopkins flows
out of him."
If you are in the profession of
marketing, advertising and sales and Claude Hopkins material isn't on your
bookshelf dog-eared, stained and well-worn, then you've been missing out on
the best teacher of all time.
get your advanced degree in salesmanship and marketing waiting for you
in this collection
Now you can have the very ads that go
with his books, My Life in Advertising and Scientific Advertising,
and a short set of marketing lessons that update his materials for today.
These Claude Hopkins ads are rare.
These Claude Hopkins ads are valuable.
Any one of them can be the catalyst to
change the effectiveness of your marketing and advertising forever.
If more sales is what you want, or an
easier way to make sales or a more virtuous way to make sales, you will find
the strategies to help you do this in this course
Just take a look at what other marketing
professionals had to say:
"The classic ads are excellent and a resource no
marketer should be without. Thanks again for these extra marketing gems"-- Keith Needham, United Kingdom
This stuff is pure gold for anyone who needs to write
an ad or sales letter! With only minor updating many of these great ads
would, no doubt, still work today! Thanks again"
-- Bartley Jones, Bartley Jones Copywriting
"Michael's collection of Classic Advertisements
are some of the very best Ads ever created. Pluck out a few nuggets for
your own Advertising program, and watch sales take off. To unscramble
what works in the Ad game, it just doesn't get any easier than this.
Michael has done a masterful job of compiling this awesome collection."Darryl Ruff
"The ads are very good. And they are varied enough
that you could find one that could be the basis of many new ads for many
different kinds of products or services. Looking forward to the next
100." Tom Darcy
"... As you know Dan Kennedy in his milestone book
"The Ultimate Sales Letter" states, "If an ad sold a product 20 or 30
years ago, with only minor word changes it will sell today!" I reviewed
your "Classic Ads" and they are solid gold, sure to please any
copywriter looking for a great lead-in for their product description and
sales letters." Mike
"Thank you for gathering this collection of old
ads. Dan Kennedy, Jeff Paul, Gary Halbert and others preach to study the
"classics." You have made that job much, much, much simpler by hand
picking the greatest Direct Sales ads ever."
Finally, you have
a simple but comprehensive course that will
help you incorporate Claude Hopkins’ principles into your sales efforts. In
this course you'll own over 60 of Claude Hopkins' most famous ads and
How to run risk-free guarantee offers to
double or even triple your sales without worrying about product returns
How to create preemptive marketing campaigns that
make you #1 in the market even though your product or service isn't any
different than everyone else's
How to avoid wasting your money on ineffective
How to test advertisement headlines to
maximize an ad's effectiveness to get the most sales possible
Why you should think of offering service to your
customers rather than focusing on selling them in order to actually
increase your sales
When to offer loss leaders as a way to
increase your business just as grocery stores do
Why you should always be educating your
customers about your products and services in order to make them
Why and when you should dare your customers
to try someone else
How to properly name your products so
that customers think of you first
Why emphasizing benefits is more important than
features in advertising
How to give your product a memorable "persona"
to differentiate it from competitors
How to find the right psychological appeal
for selling your goods
Why TESTING and measurement are the two
principles every marketer should rely on to get better and better at
selling their goods ... and how to do it to eliminate the uncertainty of
How to determine which new products you should
create so that you don't waste your time and energies creating something
customers don't want
How to establish instant credibility by
communicating the reasons why you can be believed
How long you should continue running an advertising
When you order today, we will we send you this rare
collection of Claude Hopkins ads, and you will also receive the following
Put away your glasses ad images.
You'll get all the images of the ads in a
separate folder to study up-close. Pick apart every word. Scrutinize the
adjectives used. Emulate the offer in each ad. Read every word!
Immediately apply what you find and use it in your own offers.
BONUS #2 Typed and formatted
transcripts of all 60 Hopkins ads.
You get the transcripts of each ad in this
collection. Once you read the words of Claude Hopkins, you'll want to use
them for your benefit. Typing and transcribing these ads are time
consuming and a hassle. We've spent several hundred dollars to transcribe
each ad in its entirety so you can use them as you wish. Find a section
you like in an ad, highlight it, copy, paste and modify the words to fit
your product or service. Claude's words live! They are as applicable today
as they were when he wrote them ... even moreso since he has a fresh,
direct, no-nonsense approach that grips you. Put Claude on your staff and
bring life profits back into your losing promotions.
The 1903 dead-man's manuscript.
Here's the story about a rare advertising
manuscript. Wait till you get your greedy little hands on this. It's a
rare manuscript by Claude Hopkins' arch enemy and number one rival,
J. Walter Thompson. In this 1903 rare
57-page advertising manuscript , you’ll learn J. Walter Thompson’s
teachings on the cardinal principles of advertising, marketing and
salesmanship. Every lesson and word are still applicable today.
You'll learn how The Lord & Thomas advertising
agency and the J. Walter Thompson agency were extreme rivals during Claude
Hopkins’ day. You'll compare what Claude Hopkins' teaches and what J.
Walter Thompson was doing during this bitter rivalry. You'll have the
inside tactics on how both competitors approached challenges of marketing
and advertising goods and services in the early 1900s. There's nowhere
else you'll be able to find this gem. In my opinion, the skill with which
these two leading agencies were doing advertising a century ago is better
than any time in history. Once you dive into the secrets in this
manuscript, you'll know why. (a $59 value)
647 secret ad swipe file.
You'll also receive a 12-month Special Membership to
my new and exclusive web site on hard to find ads
containing the most effective classic ads from the largest circulated
publications during the1950-1960 era (most are over 50 years old). These
are the ads used by The Wall Street Journal, Metropolitan Life Insurance
Company, General Electric, Ivory Soap, Kellogg’s Rice Krispies, American
Express Travelers Cheques, New York Stock Exchange, Quaker Oats, Goodyear
Tire & Rubber Company, Motorola, The Sugar Information Inc., Green Giant
Company, Postum by General Foods Corp., Reynolds Wrap, Beltone Hearing Aid
Company, Listerine mouthwash, and many other companies ... BEFORE they
fell into the trap of "Image Advertising."
Every ad was selected for this collection only if it
satisfied all 5 of the following criteria: it had a powerful
headline, compelling copy, was written in editorial style, featured a
classic product still around today and was a pure example of "salesmanship
in print." (a $297 value) Click
here to see three samples
I created this additional web site for my personal
use to study great marketing ads, and to access a huge bank of killer ads
and headline ideas. Now this extra collection of classic ads can be your
own personal digital swipe file
that you get for FREE when you order this course.
I may stop this bonus altogether at any time because
-- in all honestly -- I currently sell a one year
membership to parts of this site for $297.00, and the comments I get back
are that it's worth more money than you can possibly imagine. A single ad
can not only save you hundred if not thousands of dollars in copywriting
fees, but when you use it as a model for your own ads it can send your
sales conversions through the roof!
Your ears will burn with
worked for Albert Lasker, owner of the Lord and Thomas advertising agency,
which pioneered radio advertising and created some of the first instances
of "salesmanship on the air." Lord and Thomas placed nearly half of all
national radio advertising on NBC in 1927-28 and in the first four years
of radio network operation purchased an astounding 30 percent of all
national network time. It created shows for RCA, Cities Services,
Pepsodent, Palmolive and yet other accounts Hopkins worked on. Albert
Lasker experimented with many radio approaches (he introduced Bob Hope and
Amos 'n' Andy to the airwaves, was the first to introduce a daily radio
contest, and promoted Bing Crosby, Frank Sinatra and others) but initially
insisted on using the same "Reason Why" tone and spirit that permeated
Play sample here
When you invest in the Claude Hopkins Rare Ad
Collection and Marketing Study Guide, you not only will be able to see the
long lost Claude Hopkins print ads, but will be able to hear over 101
extremely rare audio recordings of these early forays into radio
advertising that sometimes used the Claude Hopkins copy! (a $119 value)
The greatest speech on
One of the best known direct mail advertising
practitioners of all times is Eugene Schwartz, who wrote the hard to find
classic Breakthrough Advertising. Search the web and you
can find a reprint of this classic for $95. As part of your bonuses, we've
found a very rare speech by Eugene Schwartz on his years of experience in
advertising and copywriting. He will teach you all the lessons he has
learned about what you need to do to write heart-stopping copy. Here's the
kicker. We've even hired a studio actor to make an audio recording of this
speech. When you order the Claude Hopkins material, you'll also be able
to sit back and listen to these lessons just as if Eugene was talking to
you alone. To know more about this fascinating bonus,
click here (How can I put a value on a
lifetime of winning copywriting advice?) Play short clip from the full 88
minute recording below.
You better snatch
this deal quickly, because I reserve the right to stop
these bonuses at any time. My other paying customers may even demand it!
So what are you waiting for?
If you had all the money in the world,
you could not pay a man alive today to match the
worth, the experience, the insight, and the talent of Claude Hopkins. And
now you are one click away from having the final product from two lifetimes
of his work (Claude claims to have worked twice the hours of
other men in his field) You get all this for a one time investment that can
bring you returns month after month and year after year for only
I tell my clients all the time that the most expensive
thing you can do is to try and save money on an inexpensive copywriter. You
now have before you the teachings and ads of the father of modern,
scientific, tested advertising copy. As the marketing gurus say, there is no
one better than Claude Hopkins. Here's your chance to see and study over 60
of his best winning ads.
If you want to benefit from Claude Hopkins' work and
learn how to cut advertising costs by avoiding common advertising mistakes,
how to know what type of marketing will produce the best results, how to
eliminate the uncertainty of your advertising returns, how to "test to grow
rich" and learn the secrets of magnetic copywriting, then
Michael, I want to increase my sales literally overnight, stomp on
my nasty competition, dominate my market, and write more effective sales
letters and ads forevermore by using the templates and literally copying
and then adapting the materials found in "The Claude Hopkins Rare Ad
Collection and Marketing Study Guide".
my onetime investment is only $99, and I get five extremely
rare bonuses including all 60+ Hopkins print ads in ready to use file
format, a master Swipe File of over 647 rare ads, the J. Walter Thompson
Advertising manual, rare early radio advertisement audio recordings, and
the best speech ever on the subject of copywriting ... the Eugene
Schwartz copywriting speech on audio.
each of these bonuses is worth the price of the Hopkins Rare Ad
Collection and Study Guide alone.
understand that my order is guaranteed unconditionally! If I am
dissatisfied in any way over the next 30 days ... for any reason
whatsoever, I can ask for a full, 100%, no questions asked money-back
GUARANTEE ... and my refund request will be honored instantly.
Disclaimer: Every effort has been made to accurately represent
our products, recordings and their potential. Any claims made of
actual earnings or examples of actual results can be verified upon
request. The testimonials and examples used are exceptional results,
don't apply to the average purchaser and are not intended to
represent or guarantee that anyone will achieve the same or similar
results. Each individual's success depends on his or her background,
dedication, desire and motivation. As with any business endeavor,
there is an inherent risk of loss of capital and there is no
guarantee that you will earn any money using any of the ideas and
products sold on hardtofindseminars.com, hardtofindads.com,